Creating delightful user experiences at the intersection of human behavior, business, and technology. Currently working as a senior UX designer at Amazon IMDb focusing on fan engagement. Previously worked at Amazon Web Services to bring Artificial Intelligence/Machine Learning solutions to enterprises.

User Research

Understanding users is the key to success. I love utilizing surveys, focus group, interviews, card sorting and other research methods to generate insights and conducting usability testing to gather feedbacks for design improvements.

Information Architecture

I reduce users’ cognitive load by minimizing the confusion and frustration through clear and logical structure. I ensure the information are prioritized and grouped in to a more digestible way.

Work Flow

By understanding how users would complete tasks and achieve their goals, I map out the user journey to identify critical pain points and work closely with product managers to comb through the work flow.


I use various tools to create wireframe to facilitate cross team communication and help with identifying usability issues early on design process.

Rapid Prototyping

I usually create click-through prototypes using Sketch and Principle/InVision and share with the stakeholders to gather feedbacks and evaluations. I work closely with product managers and engineers to go through quick iterations.

UI Design

I create pixel-perfect designs for responsive web pages, mobile applications and desktop software using Sketch and Adobe Creative Suite. I also work with html/CSS and some javascript.


I create illustrations and icons to communicate technology terms and complex stories; design posters and product datasheet for marketing; and design logos for different products.

Motion and Animation

I usually use Principle and Adobe After Effects for creating GIF. I also use html/css to create simple .svg UI animations.

Agile Methodologies

With the experience of working in the agile team, I am familiar with Scrum and Kanban. I am also familiar with the product management tools such as JIRA, Confluence, Asana, etc.

My Journey


Took the first step of my life advanture

Hong Kong

Learned about business and knock on the door of design


Studied and applied design thinking in work


Sharpening my skills and growing as a designer